What do technologies of marketing segmentation, geodemographic classification, credit scoring, tailored health insurance policies and remote warfare have in common?
What does it mean to see an enemy through its signature?
What can be seen in Tesco’s Lifestyle?
In this CrossOver session, our guest Pietro Pezzani tries to answer these questions in light of his research on spatialities of digital targeting, in which he addresses new forms of visibility that are emerging these days as a consequence of the spread of digital technologies, remote sensing and computation.
Pietro Pezzani is an Italian architect and researcher currently based in London. He has recently completed his MA thesis on Digital Targeting at the Centre for Research Architecture, Goldsmiths University of London. In 2009, he graduated at Politecnico di Milano. His Thesis project, entitled "Surveiller and Divertir", was published on the book Bracket Goes Soft (Actar Birkhauser). He also published some articles on San Rocco Magazine. In Milano, he worked with Stefano Boeri Architetti and other offices. In 2012, he co-founded the office ForestieriPacePezzani. He taught as a Tutor at Politecnico di Milano and at the New Fine Art Academy of Milan (NABA).
